The British Beauty Council has launched its Planet Positive Beauty directory for professional hair and beauty services, to help industry professionals who want to operate more sustainably.
The portal is easy-to-use, and has been ‘designed to help demystify sustainability-related jargon’, simplifying steps for salons to take to become more environmentally friendly.
The launch follows a survey of 1,500 beauty professionals in the UK, which found that 97% believe it’s important for pros to make active decisions to reduce their waste. The study also revealed an optimistic 84% to be open to learning ways to reduce their waste.
Despite the promising results, the research found 60% of participants had received little to no training in sustainability – prompting the launch of the portal: a resource to ‘help professionals understand some of the key issues facing the service sector – including packaging, energy and heating – and how best they can tackle them’.
CEO of the British Beauty Council, Millie Kendall OBE, says: “Our research shows that beauty professionals want to reduce their impact on the environment and many are taking the initiative to recycle and use refillable products, but there is a knowledge void when it comes to some of the many other ways they can work more sustainably.
“That’s where our new resource comes in, to inform and upskill hair and beauty professionals on practical changes they can make to reduce their waste and carbon emissions,” she continues.
The expert notes why the initiative is so important for beauty professionals: “The beauty industry in the UK is bigger than the UK’s creative, arts and entertainment sector, so it’s imperative that beauty professionals are suitably informed of how to work more sustainably.”