Amazon shoppers have been heaping praise on an anti-ageing skincare buy they say is better than expensive brands. The product in question is Olay's Regenerist Ultra Firming Serum, £16.15 here (was £34), which is loved by several beauty fans for its ability to firm skin quickly.

Usually priced at £34, the Olay product has had its price slashed by 53% in a limited-time Amazon deal. This is cheaper than getting it at Superdrug, where it currently costs £16.99, and Boots (£34). Specially formulated to improve skin elasticity, the product has left thousands of customers impressed, with many saying it left their complexion "smooth".

The ultra-lightweight, firming formula is loaded with active ingredients that are delivered 10 layers deep into the skin's surface to help it retain a youthful appearance.

Olay's Regenerist serum has racked up plenty of glowing reviews on the Amazon site. It has a near-perfect average rating of 4.5 out of 4,034 reviews, with one person saying it is the "best I've used so far".

The Olay Regenerist Ultra Firming Serum currently has 53% off

The Amazon user went on to add: "I had been using no 7 intense for years which I liked, but thought it was time to try something new. I invested in estee Lauder serum but my skin didn't like it. I also tried a really nice but expensive Dior serum, however the okay regenerist is definitely my favourite. My skin is quite sensitive but has never looked as good as it does now.

"It's smooth, even toned and looks much more radiant. It's also much cheaper if you buy it on amazon too, I wouldn't like to pay the rrp of £30! I've ordered the moisturiser too and am looking forward to trying the two products together."

A second customer said: "This is fantastic! I have bought so many creams/serums etc and from the cheapest to the most expensive. This is by far the best, wish I had bought this sooner would of saved a fortune. Thank you for leaving all the reviews as this is what made me purchase this item……It really really does work. I feel my skin is tighter, uplifted, well moisturized and wrinkles are less, that's just after 1 week of use day and night!"

While another wrote: "Been using it for years. It really is a miracle product. Skin looks more radiant. Would recommend to anyone. Buy it!"

But some shoppers weren't totally impressed with Olay's serum, as some said they didn't see any improvement after using it.

The Olay Regenerist Ultra Firming Serum is available here for £16.15 – but only for a limited time. A cheaper option that's also designed for anti-ageing is The Ordinary's Argireline Solution 10%, £9.20 here.

By Editor