BABTAC announces 2023 Patronage programme

The British Association of Beauty Therapy and Cosmetology‘s Patronage programme offers businesses the chance to support positive change in the beauty industry, in terms of innovation, safety and fit for purpose training and qualifications.

Living by the membership and insurance provider’s ethos of ‘standards before profit’, the Patronage programme has been introduced to empower industry individuals to conduct their businesses responsibly and generate wider constructive change.

It supports the Association’s campaigning work as a not-for-profit company, along with the work of the its educational arm and Ofqual regulated awarding organisation, the Confederation of International Beauty Therapy and Cosmetology (CIBTAC).

BABTAC’s founding patrons were announced as Dermalogica and Hydrafacial in November 2022, and at the time of writing, brands such as Guiniot and Treatwell have also demonstrated their commitment to positive sector change by becoming supporting patrons.

BABTAC & CIBTAC CEO & chair, Lesley Blair MBE, comments: “Patronage is not simply philanthropic support of our organisation; it is an inclusive partnership.

“Together, we are best placed to identify and resolve critical issues impacting our sector, while supporting innovations and advocating fit for purpose standardised qualifications and training, for the benefit of our industry as a whole.

“All of this has the ultimate objective of safeguarding our therapists and the wellbeing of their clients.”

By Editor