Add together 18 years’ knowledge of nail tech needs with a passion for quality enhancements and great customer service, then sprinkle with glamour. What do you get? A gel polish brand set to turn heads and excite clients and pros alike.

GelJunkie, available early 2024, features a rainbow of gel polish shades, with products to support natural nail growth and create standout enhancements. It’s spearheaded by successful salon owner & nail stylist, Kate Driscoll, and the three-step GelJunkie system includes base coat, colour and top coat. The jewel in its crown is Create The Length (CTL), which provides a strengthening overlay; protecting the natural nail so it can grow.

Kate Driscoll

“Throughout my nail career, clients have asked me how they can achieve longer, stronger nails without extensions,” shares Kate, who began her beauty industry journey almost two decades ago. “CTL’s formula has been meticulously tested to support length and strength, offering long-lasting results every time.”

Kate, whose career snowballed from nail pro to owner of expansive salon, KateLifestyle, manages a team of 10 in her salon, who assisted in the naming process for each gel polish shade. “Several of the names are edgy and unusual, while others have been influenced by life experiences or a client,” Kate continues. “I am confident that as seasons change, new colours will be added to the GelJunkie collection in line with this ever-changing industry.”

Throughout her career journey, Kate’s focus has remained on quality and client satisfaction. “With GelJunkie, I have created the perfect balance between providing must-have colours and products that support nail strength.”

“I have always had an eye for shades that suit each of my clients, so have curated a range of 100 gel polish shades to suit all seasons and client styles. The GelJunkie range has been through a rigorous testing process and the gel polish hues are highly pigmented, offering long-wear and a high shine finish.”

The slick GelJunkie bottles look stylish on salon shelves, and have been designed by Kate to make it easy for nail techs to locate the shade they need. “I have introduced a small, peek-through hole to the front and colour label on the bottle of the shades, so the hues can be identified – however they are stored or housed,” she shares.

“I enjoy the whirlwind of creativity that this industry affords, and with GelJunkie I am continuing to honour my mission to offer beauty and confidence to professionals and clients.”

Shop GelJunkie at www.geljunkie.co.uk

By Editor