Have you ever wondered exactly how Holly Willoughby gets her soft bouncy waves? Well, wonder no more, because we have the secret hero product behind her gorgeous curls, and it costs just £7.

The This Morning presenter’s go-to hair stylist, Ciler Peksah, recently revealed that the secret volumising product she swears by is the John Frieda's Luxurious Volume Perfectly Mousse, which is priced at just £6.99 here.

The volumising mousse is an important part of the host's hair routine, and helps give her waves plenty of bounce and volume, without weighing her hair down or making it look greasy – perfect for those of us with fine, flat hair.

The mousse has been formulated with Air-Silk Technology that gives hair thickness and bounce, whilst still leaving it soft and silky to the touch so you don’t need to worry about rigid or sticky curls. The formula primes hair ready for styling, so you can add it to your usual routine before you use any heat such as curling tons or wavers.

Holly Willoughby is known for her flawless loose beachy waves

Holly's hair always looks soft and bouncy

Celebrity hair stylist Ciler shared the steps she takes to achieve Holly’s signature beachy waves over on Holly’s Wylde Moon website, saying it: "creates long-lasting volume no matter how fine the hair – and it’s great value too!." She recommends using a generous amount of the John Frieda Volume Lift Thickening Mousse and applying it to damp roots, before blow drying your hair.

Ciler continued: “To create plenty of bounce, blow-dry the hair whilst pulling up and away from the head with a round styling brush. If you have any Velcro Rollers, these would be great right now to help keep the volume in each section whilst you work your way through the whole head.”

The John Frieda volumising spray is perfect for fine, flat hair

She also recommends a range of other similar products that work to create volume and bounce, including the Alterna, Caviar Anti-Aging Multiplying Volume Styling Mist, £21.95 here, which she says is a multi-tasking product that nourishes and replenishes the hair whilst creating more volume and fullness, which is worth the slightly higher price tag.

For a more direct approach, the Giovanni, Root 66 Max Volume Directional Hair Root Lifting Spray, £7.99 here, has a directional nozzle that delivers root lifting texture and body right where you need it most with minimal fuss or mess.

If you’re sticking with Holly’s go-to John Frieda product, you can currently shop the mousse at Boots for just £6.99. If you want to know exactly how to copy Holly’s wavy locks, her stylist recently revealed the full list of products and styling tricks to achieving Holly’s perfect beachy waves.


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