When it comes to getting a brighter smile, there are a whole host of different products available that promise to give you whiter teeth, but with so many options to choose from it can be hard to know which ones really work.

That’s why we love it when we find a product that’s not only affordable but comes with a slew of glowing reviews from shoppers who love it too, and it seems this Colgate Max White Expert + Complete Whitening Toothpaste, £7 here (was £14), checks all the boxes.

The whitening toothpaste has racked up almost 1,000 five star reviews from Amazon shoppers, and has now been slashed from £14 to £7 making it a great bargain buy.

If its 50% sale price isn’t enough of a saving for you, if you subscribe to a regular order of it you’ll get a 10% off voucher for your first purchase, dropping the price to £6.30, and you’ll also make sure you never run out of it unexpectedly.

Colgate's Max White Expert + whitening toothpaste is said to give you instantly whiter teeth

Unlike other toothpastes which require a little patience before you see results, the Colgate Max White Expert + Complete Whitening Toothpaste, £7 here (was £14), promises to give you instantly whiter looking teeth from the first time you brush them thanks to its optic brightening system. It also contains a professional whitening ingredient that can reverse years of yellowing caused by things like coffee, tea, red wine and nicotine when used twice a day.

It even has a stain prevention system that helps keep your teeth looking whiter for longer, with an enamel-safe formula that won’t affect the health of your teeth and gums, even after using it daily.

It seems the Colgate Max White Expert + Complete Whitening Toothpaste, £7 here (was £14), has been winning over even the most sceptical of shoppers too, with one person writing: “I had seen the adverts, then I had seen the pricing in the supermarket which was 4x the regular Colgate price. Finally decided to buy this a few days ago and already I am blown away by the difference, it's quite incredible. The colour and staining on my teeth have already greatly improved. I am sold, using this stuff from now on.

“If you have never bought whitening toothpaste (like me until this) i suggest you spend a few quid on this and give it a bash, seeing your teeth get noticeably whiter is quite amazing”

Shoppers have been blown away by how white the toothpaste leaves their teeth

Whilst another said: “I only purchase this toothpaste when it’s on offer as it is very expensive. It seems to keep my nicotine and tea/coffee stained teeth as white as they can get without bleach!

It is grainy, so the texture might put some people off. I don’t mind it. It’s not very frothy, which I prefer. It has a lovely minty taste. It’s bright blue so I’ve banned my husband from using it as he sprays it everywhere when brushing. I don’t know what he does!?!”

If you also have an over zealous partner and would prefer to stick to your usual toothpaste for brushing, HiSmile’s V34 Colour Correcting Serum, £12.67 here (was £19), is designed to be an addition to your usual dental care routine, rather than an alternative, and works just like a concealer for your smile with instant whitening results.

To use it, you simply need to use a soft-bristled toothbrush or a cotton swab to buff the serum into your teeth and massage the formula into each tooth for 30 seconds before rinsing and wiping off the excess to reveal immediately brighter teeth.

With Valentine’s Day coming up, now is the perfect time to get an instantly whiter, brighter smile – no expensive dental appointment required.

By Editor