After launching Get Press On Nails, a marketplace for nail artists to sell their own press-on nail designs for free, Rebecca Orme shares her goals of creating a bustling marketplace for press-on nails.
Rebecca Orme discovered her passion for nail design as a child and enjoyed painting her own nails before she enrolled on her first nail course in 2001.
“While at university, I would decorate m nails when I needed a break from assignments,” she shares. “I was the only student who wore nail art, which was simply dots, dotted flowers or a crystal or stud. When I left university and moved house, I booked onto a hard gel nail course and gained a diploma with Star Nails.”
Rebecca enrolled in further training with CNDTM and went on to compete in a range of nail competitions to award-winning standards. Alongside her Be Creative brand business partner, Sam Biddle, she won a Scratch Stars Award for Industry Innovation for the Be Creative Nail Art Pen.
The Covid-19 pandemic hit when Rebecca was six and a half months pregnant, with the lease on her shop and academy up for renewal. She decided to close the doors to her shop, moving product inventory into a warehouse, where orders were sent from when they came through. The daily running of her business moved to her home premises and she balanced this while looking after her newborn.
“I saw a few people had made some nails for their clients to help them feel better about not being able to have their nails done during lockdowns, and so I started creating press-on’s to sell on Etsy. I registered a shop and started listing the nails I had created and photographed over the years. I made a few new designs, and starting making sales.
“I saw that the money coming into my account wasn’t as much as I totalled in sales, as with fees and promotions, over 40% of my income was eaten up. I also had to pay for shipping on top of this, so decided to move away from Etsy and create my own website, Get Press On Nails, to sell the press-ons.”
Rebecca offers her press-on nails in in pre-set sizes, from extra small to large, and custom size options for those outside of the pre-set sizes, measured in millimetres.
As she continued selling her designs, her nail friends and students began taking an interest in branching out into selling press-on nails themselves. This led Rebecca adapting Get Press On Nails into a marketplace for nail artists to set up their own shop and list their press-ons for free, only paying a flat fee when sales are made.
Rebecca Orme shows the design process for her press-on nails
“It’s a more consistent way of creating another income stream, when you can price your nails with a solid business plan rather than guessing how much the paid promotions might come to this month,” Rebecca shares.
“When I first thought to expand the website into a marketplace, I thought of the many nail techs who have invested in becoming a nail technician, have a passion for doing nails and sit for hours designing on tips, because they don’t have the confidence to advertise their business and sit in front of clients. Making press-on nails is the perfect answer!”
“Press-ons are great for the nail tech who isn’t as busy as they want to be, with gaps in the diary. Filling these gaps by creating a set of press-ons that you pop into the post can increase your income and gives you the chance to push the limits in your designs, with mini works of art.
“You only have to paint it once to photograph or use an image of a client’s nails with the design, so there will be minimal costs to set up a shop full of luxury press-ons to promote on social media.”
“Get Press On Nails offers a range of nail designs and styles of nails thanks to the marketplace format. Every nail tech has their own style, just as the customer does, so rather than me trying to create designs that aren’t within my own style, you can choose an artist who can.
“My goal is to make the website a busy marketplace for nail artists to display and sell as many sets of press on nails as they want, where nail artists can thrive, creating an extra income or even a sole income. I want it to be the Etsy for press-ons!”
www.rebeccaorme.co.uk
Check out Rebecca’s marketplace for press-on nails at www.getpressonnails.com.
Follow Rebecca on Instagram, here.