Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails. scarlett senter

Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son.

After spending time building her business and establishing herself, she began competing and growing her love for the industry and has collected over 80 trophies to date. Accolades include Scratch Stars Paint & Polish Artist of the Year 2014 & 2017, Scratch Stars Mixed Media Artist of the Year 2019 and Nailympia London 2019 Art Winner of Winners – Division 3.

Scarlett works from her home-based salon, offering nail services including manicures, acrylic, acrygel, hard gel extensions and nail art. She also spends her time educating techs from beginner level to advanced.

Scarlett noticed following the pandemic, her number of returning clients began to decline. “I found myself sitting wondering what other services I could offer to gain back clientele. This is where press on nails came into play.”

“Selling press-on nails has opened my business to new clients. I sell many custom press-ons to clients who are in the catering business, hospitality, hospitals and care homes, and even other nail techs.

“Press-ons are suited to everyone, but especially to clients who are restricted on wearing nail styles or coatings to work. They’re a great option for when clients want nail enhancements without worrying about spending money for a few days of wear, and then needing to pay to have them removed professionally.”

“They are perfect for a weekend away or special event, when clients want to feel glam.”

Clients can order Scarlett’s press-on nail designs via her website, with options to choose shape, size, length, design and embellishments. Once an order is placed, Scarlett sends an email with step-by-step directions to measure nails so they can be tailored to fit.

The final package includes the ordered nails, files, how-to application, removal and aftercare cards, a cuticle pusher, prep wipes, and a choice of application between sticker tabs or adhesive glue.

“Short, plain designs will take around an hour to create. If nails are long and require lots of detail, then a full set can take from two to four hours,” Scarlett notes. “The price for press-on nails is slightly different to salon prices.

“They are cheaper than salon nails, as the service is different, and press-ons do not last as long as salon enhancements.”

“There are pros and cons to selling press-on nails. Your clients might end up losing their nails more easily or sizing may be not quite be perfect, however the client has a bespoke set of press-on nails that they can keep forever.

“It’s lovely to think a client can keep hold of their wedding nails, or tips that they wore on a once in a lifetime holiday. There also advantages for me, as I’ve gained new clients and I learn new skills with every set I create.”

www.scarlettsenter.co.uk

Follow Scarlett Senter on Instagram and Facebook.

By Editor