It's £10 Tuesday today (Tuesday, October 15), and this week's splash-out sale at the high street retailer is dropping prices on skincare essentials from brands like No7, La Roche-Posey and L'Oreal, with over 100 lust-worthy beauties to snag. But the showstopper is definitely the Olay Regenerist Ultra Firming Day Hydrating Face Serum. Why pay £34 when you can get this anti-ageing marvel for just £10?
That's a fabulous £24 saving on the RRP. This serum is dripping with vitamin B3 and peptide goodness. It's got that ultra-lightweight feel and promises to whip your skin into shape, revealing a firmer look that's bound to turn heads, reports the Mirror. It's a powerhouse that dives deep were talking 10 layers into your skin working its renewing magic without any greasy aftermath.
It doesn't matter if your skin is normal, thirsty or oily; this serum claims it hydrates around the clock, refines texture and shows off your best skin yet after a devout 28-day routine. And guess what? Boots shoppers have even given it a glowing 4.6 stars.
They've been loving Olay for 'decades', and they're gushing about the results. Like this long-time fan: "I have always used olay since my early 20s now in my early 70s just bought this serum to try wow my skin has always been nearly wrinkle free but the glow from this everyone is noticing love it more than any other olay products I have used."
One fan raved: "I have been using Olay Regenerist Serum for years! I'm not sure if it can reduce wrinkles? But using it daily has certainly helped to protect my skin in the ageing process! (I'm now 63, looking a decade younger ). Definitely an alternative to Botox, which has worked for me! Thank You OLAY!"
However, not everyone was impressed, with one user finding it 'sticky' and saying: "Having used a high brand for some time I decided to try olay but for me this sticky to my skin, only using a small amount so def not for me sadly."
In contrast, another user swore by its anti-ageing benefits, claiming it "helps my wrinkles disappear and tightens the saggy eyelids", and vowed to 'order more'.
Other top-rated skincare serums for ageing skin include the No7 Future Renew serum, featuring a world-first peptide technology. It broke records as the fastest-selling No7 product launch last April, with one product from the Future Renew collection selling every two seconds on launch day – and over half a million transactions in the first four weeks.
As a result, it became 2023's best-selling overall skin care product at Boots, followed by the corresponding Future Renew Day Cream SPF40 and Future Renew Night Cream. Meanwhile, Revolution's new overnight serum, launched earlier this year, has shoppers claiming it's 'better than Estee Lauder'.
Alternatively, you can purchase the Olay Regenerist Ultra Firming Day Hydrating Face Serum for £10 here.