We love it when a product launches that promises to make our make-up routines quicker and easier than ever. Instagram-born beauty brand REFY is answering our product prayers with a new “zero effort” eyebrow launch that claims to give users salon-quality arches.

The new REFY Brow Tint, £16 here, has just launched on the brand’s website and joins the existing – and very popular – curated eyebrow collection. The tint is unique in that it’s not like a usual home tint where it gives 1-2 weeks' worth of semi-permanent colour. Instead, it lasts for around 12 hours on brows, or until you wash your make-up off at the end of the day,

The real sell? You can get model-like eyebrows in just 15 seconds, says the brand. The formula itself is water-based and combines the strong hold of a gel with the non-transferable colour of a tint. Simply use the precise applicator to comb through your brow hairs, making sure to avoid getting the product on the skin around your eyebrows, and that’s it – fluffy and defined arches with very little skill required.

The tint has a unique applicator

You can show the REFY Brow Tint in four shades

The tint comes in four shades to suit most hair colours – soft brown, medium brown, deep brown and black. There isn’t yet an option for redheads, but if you’re a redhead who prefers to tint your brows more of a brunette tone, you have plenty of options.

As we say, this new brow product comes after a few other successful launches. Back in November 2020, the brand’s Brow Sculpt, £16 here, launched and almost instantly found its way into the hands of almost all influencers. Since then, it’s gained praise from celebs including former Little Mixer Jesy Nelson, supermodel Bella Hadid and Love Island’s Tasha Ghouri – which makes us think this new launch will be met with the same sell-out success.

The tint makes brows look fluffy and full

Though REFY is an authority in eyebrows, it also takes the lip category pretty seriously. The Lip Sculp lip liner, £18 here, is thought to be one of the longest-wearing liners on the market thanks to its two-step lining and setting system. In fact, our OK! deputy beauty editor Zoe named it her favourite launch from 2022.

“I find it incredibly easy to overline my lips with this without ending up looking like a clown. The deep rose shade Rosewood is also a perfect match for my lip colour. I was worried that the clear wax would set into a strange white texture on my lips, but it didn’t. The key is to only use a small amount directly over the areas you’ve applied the liner – any more and it leaves a bit of residue,” Zoe says.

It’s safe to say that REFY is on a bit of a roll!


By Editor