This year's top celeb accessory? A bob. Stars ranging from Kylie Jenner to Zendaya and Louise Redknapp have been quick to chop off their lengthy tresses in favour of this fashionable short 'do, and now Rita Ora – who has long been a fan of flowing, mermaid-like hair – has followed suit with a cut that takes some serious 90s inspiration.

Posting her new look to Instagram over the weekend, Rita captions the series of glamorous snaps: "Sometimes you gota cut out the things in life that don’t serve you".

Rita shows off her new layered bob

Rita usually has much longer hair

Cut is a bit of an understatement, we think. What Rita's done is chop around ten inches off the ends of her hair, resulting in a very dramatic transformation. We also have to wonder if she took some inspiration from Jennifer Aniston's Rachel Green character from Friends, who wore a similarly choppy, pixie-inspired bob in the late 90s.

This specific style of short and voluminous cut is also called 'heir hair', and follows the 'quiet luxury' aesthetic that swept social media at the end of last year. Think of it as being an 'expensive' cut that gives a whiff of wealth and lived-in luxury. St Tropez strands at their finest.

Rachel Green is the ultimate 'heir hair' icon

"This naturally voluminous style can work on any colour providing it’s not bold or artificial looking, but healthy and lustrous hair is a must – the ideal texture is like you had a blow-dry two days ago – it’s still looking cared for, but lost its salon-fresh appearance and sitting a little more kinky than bouncy," explains Tom Smith, hairstylist and trend forecasting expert.

The key to nailing Rita's look is to inject volume into roots. Here's what to shop…

If you want to add extra oomph to the hair, we love the new Living Proof Full Thickening Blow Dry Cream, £27 here, as well as Andrew Fitzsimons MODEL Volume Boosting Wave Spray, £11.50 here.

If you have curls or coils, you can’t beat classics such as John Frieda Frizz Ease All-in-1 Lightweight Serum, £7.99 here, and Moroccanoil Treatment Light, £14.45 here.

By Editor