This Morning presenter Josie Gibson has revealed she has had an unusual wrinkle-banishing treatment that's set to be extremely popular in 2024.
The much loved ITV star decided that to mark her 39th birthday, she was going to opt for a unique beauty treatment called salmon sperm botox, to help defy the passage of time and keeping her youthful complexion looking in perfect condition.
Beauty fans who've tried this "natural" wrinkle solution rave about its effects, with experts even calling it a "beautiful" treatment. Even Jennifer Aniston has tried this new anti-ageing trend, predicted to be a hit in 2024.
People inject the sperm into their faces with a thin needle to boost collagen. Unlike Botox, which uses a toxin to relax muscles, this alternative comes from salmon's DNA, making it a more natural choice.
Speaking about this new beauty treatment on This Morning, tweakment expert Nadine Baggott said: "So I mean, this is not really salmon sperm, it's derived from it."
The beauty journalist said: "So we have purified salmon DNA, so it's a section on the salmon sperm that has been purified and we inject it into the skin around the eyes to stimulate collagen in the area to get new blood and nutrients to the area, and also to neutralise free radicals. So it's a really, really beautiful treatment. It's a hot one at the moment.
"What's interesting about it, is there's a little bit of a weariness at fillers and pillow faces, so what we're looking for in the beauty industry is an alternative and natural version," and for those who may be scared of needles, Nadine reassured: "Also, can I just say that if you are worried about needles… it is the tiniest needle… it's about the same size as a Botox needle."
The unique beauty treatment, popular in Korea for some time, has gradually made its way to the UK.
The process is reported to stimulate collagen and firm up the skin. According to the Metro, "This is likely to come down to the fact salmon DNA is similar to human DNA and it's this compatibility that encourages cellular remodelling stimulating collagen production and slowing down the ageing process."
Nadine further explained: "What you're doing is you're encouraging the skin to repair itself. And a lot of people, that's what they want to do. They want to feel like they're having a treatment but, it's as natural as possible."
Salmon sperm, a by-product of the fish we buy from the supermarket, is being used in skin treatments. However, at £275 per treatment and with multiple sessions recommended each year, it's not a cheap option.
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