If you’re tired of the same old clean girl vibe that’s been trending lately, Lush has just launched the perfect antithesis – the swamp girl aesthetic. Inspired by DreamWorks Animation’s Shrek franchise, the Lush X Shrek range is all about celebrating your true swamp girl lifestyle.
The new range officially launches at 9am Friday 22 March exclusively on the Lush app, before dropping onto the Lush website and in selected stores at 9am Monday 25 March. The launch celebrates Shrek’s journey from self-loathing to self-acceptance, and has beauty and wellness buys for every generation of Shrek lovers including bath bombs from £6 and a brand new fairytale-inspired Lush fragrance.
If there’s one thing Lush is known for, it's its bath bombs, and now you can share your relaxing soak with Shrek’s trust sidekick, Donkey. The £6 Donkey Bath Bomb has a waffle-inspired scent of spiced caramel and will release magical swirls of colour the second you add it to hot water.
If you’ve always wanted to see what an ogre’s bath would look like, the Shrek bath bomb, £8, creates your very own swirling swamp. With a blend of rhassoul mud, oakmoss and seaweed hand harvested from the Japanese coastline, the Shrek bath bomb leaves your skin feeling soft and nourished.
You can finish off your bath with the £7.50 Gingy bubble bar, which releases an aroma of freshly baked goods as you run it under hot water. Crumble it under a running tap to release the bubbles, and swish your water around to create even more suds – perfect for a luxurious bubble bath.
If you’re more of a shower person, the Fiona shower gel will be a staple in your daily routine. Priced between £10 and £34 depending on which size you pick, the bright green cleansing shower gel is packed with vitamin C and fresh cucumber juice to leave your skin glowing and soothed
You can have an ogre’s swamp without some slime, and the Get Outta My Swamp Shower Sime, £9-£18, is vital to getting the full Shrek experience. It contains antioxidant-packed wheatgrass to leave your skin bright and soothed, and cornstarch to help soften skin and create that gloriously gooey slime-like texture.
Lush’s best selling Mask of Magnaminty face and body mask, fondly referred to as ‘Shrek Pack’ by customers in South Korea for its ogre-like green hue, will also be donning a special Shrek label to celebrate the collaboration. The mask is a customer favourite worldwide for those with oily, acne prone skin thanks to its kaolin and bentonite gel which mop up excess oils, and soothing honey that takes the sting out of breakouts and acts as an atibacterial. Ground aduki beans and evening primrose seeds gently exfoliate your skin as you rinse it off to remove dirt and reveal a luminous glow.
Finish off your Shrek beauty routine with a spray of the new By Night One Way, By Day Another Body Spray, £35, which has a fairytale blend of lime and mango leaf with notes of fresh juicy melon and crisp green apple. Distilled into an absolute, mango leaves give a tropical green note that transports you to holidays far, far away, with the scent moving through fruity, floral and fresh notes whilst you wear it – truly magical.
Melody Morton, Creative Concepts Director at Lush, said: “I love how Shrek is a family film I enjoyed when I was in my teens and now my own teenager loves all the meme culture of Shrek today. It’s a classic film that celebrates self-love and was an obvious fit for a Lush collaboration. It's earthy and fun and perfect for some swampy self care.”
If giving your bathing routine a Shrek-inspired makeover isn't enough, you can also still shop some of Revolution’s Shrek beauty collab over on the brand’s website including the Makeup Revolution x Shrek Donkey Headband, £4 here (was £6), complete with donkey ears to keep your hair back while you do your skincare routine. It might be Easter soon, but you can still nab the Makeup Revolution x Shrek Gingy 12 days Advent Calendar, £45 here, which contains a whole host of Shrek beauty products including a Gingy liquid eyeshadow, highlighter and nine pan eyeshadow palette, a Shrek brow gel and a Lord Farquad red vinyl lipgloss.
It’s officially the era of the swamp girl.