Nordic beauty supremos Fjör have unveiled a world-first hydrolytic serum in time for Mother's Day and they're so certain it'll be a hit that they're offering a 100% money back guarantee on shoppers' first orders when they try it.
The brand's unique hydrolytic enzyme is key to both the product and its sister hydrolytic moisturiser, with the pair able to be used in a daily duo. As well as locking in moisture, the enzyme acts as a mild exfoliant, removing dead cells and boosting cell renewal.
Happy customers on the Fjör website have given the £97 serum more than 4.5 stars out of 5, with fans praising it for everything from easing their Rosacea symptoms to fading lines around the eyes and forehead.
One reviewer described it as a 'game changer for Rosacea sufferers,' adding: "Having Type 2 Rosacea, I'm always a little nervous about using something new on my skin, but knowing the science and simplicity behind this product made me want to give it a go and I'm so glad I did.
"I love that this product is alcohol and fragrance free, it has felt so soothing and cooling on my skin for the start and caused no irritation. I've actually looked forward to using it every AM and PM as it feels so nice on my skin. In under a week my skin started glowing more, in 2 weeks the texture of my skin started improving and now on my 3rd week I can see my redness has reduced too.
"I can now ditch my 10 step routine and welcome some simplicity into my life with this product – it's such a time saver (and space saver if you travel a lot like me! No more packing 101 potions in my handbag!)."
A second five-star reviewer said: "Quite simply, it works! I noticed the lines in my forehead and around my eyes fading away after a couple weeks but the validation came when my wife said 'wow, that stuff is really working, big change.'
"I am a 50 year old male and this is my first skincare routine, so I have nothing to compare it to. But I am a convert and will buy my second bottle after I'm done writing this."
The £97 price-tag was slightly off-putting for a four-star reviewer however, who said: "Good product but pricey so use sparingly. The container is easy to travel with."
The serum is packed with four hero anti-ageing ingredients – four hero active ingredients: the proprietary hydrolytic enzyme, world-class peptides (M-prolyl Palmitoyl Tripeptide-56 Acetate), collagen and hyaluronic acid. The serum works on all skin types, aiming to boost cell renewal, reduce redness and provide essential structural support, encouraging collagen and elastin production and targeting fine lines and wrinkles.
If the £97 is out of budget, Medik8's Hydr8 B5 serum is a popular alternative and is currently available at Sephora reduced from £45 to £32.41. While it doesn't have the hydrolytic enzymes of the Fjör version, it has a cult following of fans who love its hyaluronic acid-based, lightweight formula.