Baby, it’s cold outside – but according to TikTok this is a very good thing indeed. The #imcoldmakeup look is trending in a big way, apparent from the 25 million references to it. So should you be warming to the idea of "cold girl make-up"…?

Yes, according to Siânnise Fudge, who has just posted a make-up tutorial on her Instagram account recreating the look. In the short Reel, the former Love Islander pairs her trademark bushy brows and long lashes with a subtly sparkly eye, a glossy lip and a healthy helping of blush across her cheeks, nose and eyelids.

Followers were quick to compliment Siânnise on the pretty make-up, too. "Flawless," one fan simply put, while another wrote, "It's giving JLo – I have all the vibes."

If you fancy copying Siânnise's super seasonal look, here's everything you need to know about the internet's current biggest make-up trend…

So what exactly is cold girl make-up?

Cold girl make-up is that pink, flushed look your face gets after you’ve been for a long walk and there’s a chill in the air. In this (perhaps slightly idealised) version of winter, your nose is tinged a subtle, pretty pink, your cheeks are glowing and your lips are plump, all thanks to the icy weather. Put aside any images of chapped lips and a Rudolf nose and instead think of Cameron Diaz in The Holiday.

Basically a wintery refresh of summer’s “sunburn make-up” trend, the main focus is a convincing flush. Your nose tip is powdered with a smidgen more blush, and a mulled-wine like lip shade dabbed in the centre of lips for a just-bitten effect. The vibe: you’ve just stepped out of a Hallmark movie.

Cameron Diaz in The Holiday perfectly embodies the cold girl make-up trend

How to recreate the cold girl make-up trend

TikToker Zoe Kim Kenealy – whose “I’m cold make-up tutorial” video currently has nearly 500 thousand likes – suggests starting with a matte powder to “get rid of any glow” and create a blurred effect. Next, layer on orange and pink blush to get a “blushed moustache and blushed nose”. She also layers blush generously on her cheeks, finishing the look with setting powder to make it look realistic. To finish, it’s a wintery shade of lipstick and lightly filling in her eyebrows.

Charlotte Knight, founder and CEO of Ciaté London, suggests applying your blush in a “W” shape over your cheeks and nose. “To top it all off, you want to use an icy, cool highlighter over the tops of your cheeks and tip of your nose.”

You could even finish off your cold girl make-up with a glimmer of frosty highlighter in the corner of each eye and smear a clear lip gel over her lipstick, like TikTok influencer Kate Marie.

TikToker Zoe Kim Kenealy's make-up tutorial has gone viral

Our cold girl make-up kit

NARS Afterglow Cheek Palette, £46 here

Layer on the burnished peach and matte warm pink over cheeks, nose, upper lip and eyelids using a fluffy brush.

Ciaté London Everyday Vacay Setting Powder, £18 here

A finely-milled and lightweight loose powder that smooths over makeup for a crease-free, soft-focus finish.

These two products will help to create the perfect base

Makeup By Mario Master Crystal Reflector in Quartz, £30 here

This illuminates eyes with a sheer finish that looks like a veil of crystal sparkle.

L'Oréal Paris Color Riche Satin Lipstick in Berry Blush, currently £5.99 here

Hydrating texture, full impact pigmentation – perfect for a winter’s night.

Then complete your look with this highlighter and lipstick


By Editor