Looking for something a bit cosy to snuggle up in as the nights draw in? Check out this sneak peek of Tasha Ghouri as she transforms into the ultimate 90s beauty icon to promote a new range of loungewear.

The Love Island 2022 star is working with cult fashion brand Sisters & Seekers for a new range inspired by Pamela Anderson, and she looks uncannily like the Baywatch star as she teases the collaboration ahead of its Black Friday launch.

In a sultry snap, the reality TV star can be seen nailing all the Pammy trademarks, from the big blonde blow-out to the nude lips, smokey eye and – of course – the skinny brows. The brand also posted a clip to its TikTok showing Tasha fluffing her bombshell curls and dancing around to the lyrics “I’m Pamela Anderson”. We reckon Tasha definitely gives Lily James in Pam & Tommy a run for her money.

Tasha Ghouri looks remarkably like Pamela Anderson in these new campaign shots

Three days ago the brand teased on their TikTok account, asking if anyone could work out who it was they were working with for their first ever collaboration. Guesses ranged from Jordan Lipscombe and Ellie Brown to Madison Sarah, but fans were already declaring it had to be Tasha – even though eagle-eyed people pointed out a rogue tattoo they didn’t recognise as hers.

But Tasha is thrilled the news is finally out. “Manifested this for a long time!!!” she said. “No one’s ready for this.” A spokesperson for the brand called it the “Biggest Slay of 2022,” adding, “We’re so excited.”

The brand teased the collab further on TikTok

The mystery tattoo is thought to be a temporary one, a tribute to Pammy’s trademark bicep tattoo, which she had done over 25 years ago for the film Barb Wire. At the time, the Baywatch star was married to bad boy Tommy Lee, whose tatts she loved. But recently Pamela has been having it removed in a series of laser treatments over concerns it might become an "eyesore" as she gets older.

We’d already spotted a bit of a Pamela vibe going on when Tasha posted a video of herself modelling the Ann Summers Christmas collection on her Instagram earlier this month. Fans in the comments also compared her to Brigitte Bardot and Claudia Schiffer as she strutted about in some seriously sexy lingerie. And we even noticed a cute comment from the star’s own dad, posting an emoji of a face peeking from between his fingers. Bless!

Jesy Nelson has also dressed up as the 90s icon recently

Sisters & Seekers is famous for their sell-out YOGA Melange Hoodie, £59.99 here – a huge, boyfriend-size, snuggle-tastic sweater in a soft grey, embroidered with the brand’s signature “YOGA” slogan. And great news – that’s also expected to be back in stock for Friday and is available for pre-order already.


By Editor