Here at OK! we're constantly on the look-out for the best mascaras, and one that regularly appears in lists is Too Faced Better Than Sex Mascara. This cheekily-named make-up item is a long-time bestselling, loved for the high-impact volume it gives lashes – and now it may have just got even better.

Too Faced has just launched a new version called Better Than Sex Doll Lashes Mascara, £29, which delivers even more lift and curl than the original for a doll-like effect. In fact, testers said that it instantly improved the curl of their eyelashes by 262% – and keeps them lifted for 24 hours.

A new addition to the Better Than Sex range

* Too Faced Better Than Sex Doll Lashes Mascara, £29 from Selfridges

Doll Lashes features a half moon-shaped brushed with fanned bristles to deliver coverage from base to tip in one stroke – although it can also be layered up for extra impact.

It also stays smudge and flake-proof for 24 hours, yet is easy to remove at the end of the day simply by using warm water.

This new Too Faced mascara may have only just launched but it has already proved to be a hit with shoppers, who love the curl it gives to even straight lashes.

In a review on the Too Faced website titled 'SO many compliments from this!', one happy customer writes: "I'm so in awe of this mascara. It makes my lashes look so visibly curled and lengthened, without causing smudges throughout the day. So many people have told me how great my lashes look when I wear this mascara!"

Delivering visible lift, curl and volume

* Too Faced Better Than Sex Doll Lashes Mascara, £29 from Selfridges

Another shopper is impressed by the curl it gives: "I absolutely love this mascara! I have very straight lashes but this gives them the most natural looking curl. The wand is a great shape to really get in and curl the lashes. Nice buildable formula that pairs really well with the Foreplay Primer. My new favourite mascara!"

And a third person has even been swayed from the original Better Than Sex, writing: "I wasn't sure if I was going to like this mascara as the original is my ride or die I love it. But this one may be even better, I swear it makes my eyelashes longer than any other mascara and just looks incredible! I love it and recommend anyone to try it!"

This isn't the only new mascara that has got us talking recently. REFY Lash Sculpt hit the headlines for its unusual shaped wand, meanwhile OK!'s beauty editor Laura Mulley has been really impressed by this £14 No7 mascara.

By Editor