The National Hair & Beauty Federation (NHBF) announced the top 20 hair and beauty influencers in its Top 100 Influencer Index at Electric Space, London on 13 November.

The index, sponsored by Pirkx, City & Guilds and the Hair & Beauty Charity, recognises those in the industry that use social media to influence the sector. The top 100-21 were announced in the days leading up to the final event via NHBF’s social media channels.

Freelance beauty editor, Keeks Reid (pictured), hosted the event which was attended by finalists and members of the industry – including Scratch‘s managing editor, Helena Biggs, and was streamed live via the NHBF’s YouTube channel.

Two nail pros featured in the top 10. OPI brand ambassador & celebrity nail artist, Harriet Westmoreland, took eighth place, and TGB brand ambassador & nail stylist, Jess Maynard, took sixth. Make-up artist & beauty influencer, Jamie Genevieve, scooped the top spot.

NHBF chief executive, Richard Lambert, comments: “Jamie Genevieve is one of the biggest beauty influencers that there is. It was no surprise that she came straight in at number one, followed closely by last year’s winner, Caroline Hirons.

“It’s been fascinating to see the ups, downs and new entries across the rest of the Index. The Top 100 Influencer Index isn’t just about numbers and reach, but influence and engagement. Ours is one of the UK’s most social media aware industries and we wanted to pay homage to those who use their channels to share their knowledge and opinions, and those who promote our industry in such a positive way.”

Nominations for pros in the hairdressing, barbering, beauty, wellbeing or aesthetics industries opened in July 2022, and these nominations were analysed based on followers, engagement and reach to produce the top 100.

View the full Top 100 Influencer Index here.

By Editor