London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market.
Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to accelerate Nails.INC’s growth in the US and Canada – both digitally and via retail.
Founded by Thea Green MBE in 1999, Nails.INC focuses on producing fashion-forward, trending colours and innovative products for customers worldwide. The brands consist of Nails.INC and Holler and Glow mask and bathing products.
Of the acquisition, Green comments: “We’re thrilled to partner with Pacific World and Prospect Capital, who share our vision for empowering individuals through beauty. This collaboration marks a significant milestone in our journey, enabling us to bring our high-quality, cult items to a wider audience in North America.
“With Prospect’s support, we are excited to scale our business, build new partnerships, and continue to drive innovation in the beauty space.”
As part of the acquisition, Thea Green will continue to lead the company as founder, ensuring the brand’s core values of innovation, inclusivity, community and standout marketing remain central to its mission.
“We see incredible potential in Nails.INC and are excited to be part of the next phase of its journey,” said Bart J. deBie, Managing Director at Prospect Capital. “Its commitment to fast and agile product innovation, and passion for making beauty accessible resonates deeply with today’s consumers.