‘Viva Magenta’ is Pantone’s Colour of the Year 2023

Pantone, the world renowned source of colour expertise, has unveiled PANTONE 18-1750 Viva Magenta as its Colour of the Year 2023.

For 24 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, beauty, home furnishings, industrial design and product packaging.

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.

Viva Magenta is described by the institute as ‘brave and fearless, a pulsating colour whose exuberance promotes optimism and joy.

‘Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundary-less shade that is manifestly ‘out there’ and is a stand-out statement.’

‘Audacious, witty and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit.’

To determine the Pantone Colour of the Year, the institute’s colour experts are influenced by the entertainment industry, art collections and new artists, fashion, design and popular travel destinations.

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanises our spirit, helping us to build our inner strength.”

Explore nail products and styles in the Viva Magenta hue in the January issue of Scratch magazine.

By Editor