Seventy percent of Scratch readers surveyed welcome 10-20 clients a week to their nail desk, and each will arrive with a different request for their finished mani, and a different nail type. You may be presented with nails that break easily, are thin, peeling or damaged, or that simply need maintaining, and it’s important to choose products to alleviate or support such conditions for the health of the nail, and longevity of applied coatings.
Step forward Protein Formula For Nails, a prescriptive nailcare brand that offers four effective brush-on products packed with protein to support strong, healthy nails in as little as four weeks. The products are recommended to be used regularly as a base coat, and have been tested for 12 months in leading salons across the UK.
Why protein?
“Proteins are made up of many building blocks, known as amino acids,” comments a spokesperson from Protein Formula For Nails. “The body needs dietary protein to supply amino acids for the growth and maintenance of our cells and tissues.
“Protein and amino acids are essential for healing and repairing damaged tissue, including that of hair, skin and nails. They also increase cell turnover, which is the sloughing off of old skin/hair/nail cells to make room for new cells.”
Meet the products
1 – I Maintain
Ideal for: Nails that are healthy and generally in good condition, but need balance and maintenance to support growth and strength.
Application: Clients should apply one coat of Protein Formula 1 every other day, then remove after seven days with non-acetone remover and repeat.
Benefits: Protein Formula 1 contains plant keratin, which actively leaves nails feeling healthy and conditioned. The formula also adds moisture and increases nail flexibility, helping to maintain strong and nourished nails.
Key proteins: Protein, hexanal and AHA’s.
2 – I Grow
Ideal for: Nails that are thin and peeling at the free edge, are struggling to grow and need targeted support for strength. If the client has oily skin or hair, their nail type will generally be the same.
Application: Clients should apply one coat of Protein Formula 2 every other day, then remove after seven days with non-acetone remover and repeat. Continue with this until the nail condition improves and then move on to Protein Formula 1.
Benefits: Protein Formula 2 helps to make the nail structure more dense, as it helps to rebuild links between damaged keratin fibres, which will increase nail strength.
Key proteins: AHA’s, glycerin, PHA’s, panthenol and hexanal.
3 – I Hydrate
Ideal for: Nails that are dry, flaky, and snap and break at a low point in the nail plate and need a surge of moisture and hydration.
Application: Clients should apply one coat of Protein Formula 3 every other day, then remove after seven days with non-acetone remover and repeat. Continue until the nail condition improves and then move on to Protein Formula 1.
Benefits: Protein Formula 3 hydrates the nails and increase nail flexibility, as well as preventing the nails from brittleness and breakage.
Key proteins: AHA’s, probiotic, glycerin, panthenol and hexanal.
4 – I Strengthen
Ideal for: Damaged nails that are in generally poor health and need a powerful blend of strengthening ingredients.
Application: Clients should apply one coat of Protein Formula 4 every other day, then remove after seven days with non-acetone remover and repeat. Continue with this until the nail condition improves and then move on to Protein Formula 1.
Benefits: This formula helps to re-structure and strengthen damaged nails, whilst also promoting hydrated and moisturised, healthy nails.
Key proteins: Increased AHAs, increased PHAs, glycerin, biotin, panthenol and hexanal.
Protein Formulas are available for £7.50 + VAT/RRP £14.95 each. Salons can consider the 12-piece display package (£90 + VAT) which featured three of each Protein Formula, an acrylic display, strut card and double-sided poster.
Get 40% off trade price with code SCRATCH40 at www.protein-nails.com
To purchase Protein Formula For Nails products, call Grafton International on +44(0)1827 280 080.