When you think of the Kardashian-Jenner beauty look, flawless skin, nude lips and a smokey eye are probably what comes to mind. This is probably why fans are surprised to see Kim Kardashian 's latest beauty look, which is much softer than her usual full face glam.

Makeup artist Mary Phillips shared some pictures of the 42 year old's latest SKKN BY KIM campaign, and while Kim's skin is still undeniably flawless, her eye makeup is limited to lashes for a softer overall look. We love both looks on Kim, but fans were very complimentary of the soft and pretty vibe.

"Love the more natural look for Kim! Such beautiful work (and an excellent canvas to work on)," one commented, as another agreed, "This is so natural and gorgeous".

Kim Kardashian's signature makeup look is very glam

Meanwhile a third commented, "Oh I absolutely love this its nice to see Kim in a gorgeous light glam," as a fourth gushed, "Soft and beautiful! Love!!!!".

Kim's hair was styled by her go-to hair stylist, Chris Appleton, for the shoot, and fans were also quick to spot the addition of a very soft, very subtle fringe to her look – as well as comparing her to Italian model and actress Monica Bellucci.

Of course, this isn't the first time that the star has surprised fans by dialling down her makeup, even giving them a look at her glowing, makeup-free skin in the past.

Kim shows off her perfect complexion in a bathtub shoot

“Okay Kimmy giving BARE,” says one, while a second comments: “Your skin!” with a heart-eye emoji.

“I thought the blonde was a wig omg,” adds a third, referring to the fact that she dunks her head completely underwater in the shots.

We wonder if we'll be seeing Kim with her softer makeup look more often? Only time will tell on that front.

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By Editor