When it comes to beauty, Hailey Bieber has become the internet’s go-to gal for starting new trends. From her glazed donut nails to her strawberry girl makeup, last year Hailey kicked off plenty of viral beauty trends as well as sharing her tutorial videos on TikTok showing how she does her enviable makeup.
But if there’s one beauty technique Hailey has down to a fine art, it’s her blusher. The model is known for a permanently dewy, flushed complexion that’s thanks to her love of creamy blusher sticks, and big news for beauty fans everywhere – she’s bringing out her very own version.
Whilst sharing a series of snaps of her beach-side in a red bikini on Instagram, Hailey snuck in one photo that showed her wielding a creamy pink blusher stick as she dabbed it into her cheekbones. Fans immediately went wild for the product, with some calling it “The most perfect shade” whilst others demanded to know where it's from.
After some fans began confusing it with one of her beauty faves, the Nudestix Nudies Blush Stick, £22.50-£30 here, Hailey then reshared the snap to her Insta stories, writing: “Just to be clear, this is a Rhode product I'm sooooooo excited about!” before adding, “She's still in her tester package hehe”.
However, Hailey didn’t give any more info about when the pearly pink blush would be available to shop from the Rhode website , leaving fans eagerly anticipating the new launch. The blush will be Hailey’s second foray into makeup, after her brand Rhode branched out from its skincare roots with its Peptide Lip Treatment, £16 here.
If you can’t quite wait for Hailey to launch Rhodes’ new blusher, the Nudestix Nudies Blush is a great alternative to tide you over until her hotly anticipated creamy blush lands on the market. Hailey is also known to be a big fan of the Make Beauty Heat Stroke Cheek Tint in shade Toasted, £28 here, which she’s used in several of her beauty TikToks to create her dewy, flushed cheeks.
If you’re new to the blush stick game, they’re the perfect multi-use product that can be applied to your lips and face, creating buildable colour and leaving your cheeks with a dewy, rosy glow. You can also shop some of our faveourite go-to blush sticks below.
Shop similar items
Pearl Classic Beauty – Multi Purpose Lip & Face Stick, £22 here
NARS Cosmetics The Multiple, £33 here
E.l.f. Monochromatic Multi Stick, £5 here